Adapting communication strategies to multiple audiences: Lawrence Esso’s advice
Getting the right message across to the right audience is a matter of know-how in the field of public relations. Lawrence Esso, chartered public relations consultant and founder of Kelart Communications, sheds light on this issue in an article published in Public relations advice.
Knowing your audience, viral
In this sharing of expertise, Lawrence reminds us that “knowing your audience” is the key before devising a communications strategy. “Each audience has different needs, expectations and contexts,” she points out. For her, the first phase of the communication process consists in identifying the motivations and behaviors of the target audience.
A message tailored to each individual for maximum impact
Lawrence also puts a strong emphasis on sending the right message to the right audience, and on the idea that it’s very useful to personalize messages according to the specificities of each audience. Whether addressing potential customers, investors or employees, she adapts the tone, channels and even timing of her communications so that they have the effect of resonating with the right echo.
Balancing authenticity and adaptation
The article also touches on a crucial issue for Lawrence, which is how to deliver the authentic voice while adapting to different audiences to ensure brand consistency and build stakeholder trust.
Kelart communications, strategy implementation
Through her collaborations and real-life experiences, Lawrence Esso continues to make a compelling case for the importance of well-executed public relations strategies. In this article, she highlights a methodical yet human approach to Kelart communications’ commitment to helping businesses achieve authentic, effective communications.