A step towards excellence in public relations
At a time when public relations is a priority for corporate image management and communications, the Canadian Public Relations Society’s (CPRS) APR (Accréditation en relations publiques) accreditation is synonymous with professionalism and expertise. The recent announcement of 12 new CPRS-accredited APR members is an important milestone for the profession.
What is APR accreditation?
APR accreditation is a rigorous recognition program that distinguishes public relations professionals recognized for their expertise and commitment to excellence. For admission, candidates must demonstrate excellent skills in strategic communications, crisis communications and recognition of the impact of their interventions on the image of the organizations for which they work.
An impact on the profession
Among the new members are professionals who, like Lawrence Esso, certified public relations consultant and founder of Kelart Communications, are creating an elite. It’s no coincidence that the consultant, with her extensive experience in crisis communications and international media relations, knows just how important APR accreditation is for staying at the top of the industry. On several occasions, she insists on the value of this accreditation for the profession, precisely in a context of tensions between stakeholders and the need for transparency. For her, APR is not simply a title deserving of a well-deserved commendation, it is a commitment to others to improve their standards and level of sophistication in the field of public relations.
The benefits of APR accreditation for professionals
Professionals who meet the conditions for APR accreditation not only benefit from national recognition, but also join a dynamic network of practitioners committed to advancing the standards of the profession. This recognition enables them to assure companies and customers that they can be advised and supported by high-level experts to carry out their communication strategies with rigor and ethics.
A milestone for the public relations community
CPRS’s APR accreditation is an important milestone for the credibility of public relations in Canada. By welcoming new accredited members, CPRS demonstrates its leadership in promoting best practices in the profession. As consultant and founder of Kelart Communications, Lawrence Esso continues to inspire and mentor professionals towards excellence, offering high-quality services to meet the most demanding communications challenges.