Obtaining the ARP (Accredited in Public Relations) accreditation from the Canadian Public Relations Society (CPRS) represents a major milestone for any public relations professional. In 2020, amidst the pandemic and social upheavals, Lawrence Esso not only achieved this highly coveted recognition but did so on the first attempt—a testament to unparalleled resilience and determination.
That same year, 12 new members were accredited by CPRS, including Lawrence Esso. What can be said about the ARP program, developed by CPRS and celebrating its 50th anniversary in 2022, other than that it is based on a rigorous process that, through its requirements for success, serves as a benchmark for leadership in the field? For Lawrence, such an achievement during a year of global turmoil was a remarkable outcome, as she eloquently expressed: “One must simply act, as the saying goes, ‘God and humanity help those who work together for the soul’s nourishment.’”
2020 was not only a year of challenges; it also marked the beginning of Lawrence Esso’s success story. That same year, she was admitted to the Québec Entrepreneurial School, where Kelart Communications was born. This agency is dedicated to making innovation and excellence the hallmark of public communication across multiple dimensions. It marked a complete shift from her role as a professional consultant with the SPJ, embracing a dynamic and creative approach. Indeed, as the saying goes, ‘out of chaos, stars are born.’”
Today, Lawrence Esso remains a transformative force in her field, making a difference at all levels. She is a role model for her peers and younger generations, embodying excellence and an unwavering commitment to performance. These qualities, shaped by her lived experiences, continue to define her impact.
For more information about Kelart Communications’ services and to discover how Lawrence can help your organization overcome any communication challenges, reach out today.