Media relations: Let your story shine in the media
Your story deserves to be told
Imagine your story capturing the attention of journalists, resonating across the airwaves and lighting up the pages of the media.
That’s what we create together: authentic connections between your brand and the media world.
Meeting your media challenges, together
Are you facing challenges such as :
- A lack of visibility in the media relevant to your sector?
- Feeling drowned in a sea of information?
- Does the idea of talking to the media make you break out in a cold sweat?
- Need to raise awareness of your brand and products?
- Need media training for your spokespeople?
We’re here to help!
How we can help
Media strategy
Audit your current media presence
Identification of media opportunities in your sector
Development of a customized media relations strategy
Content creation
Writing press releases
Design of press kits
Development of Q&A and key messages
Writing opinion letters and feature articles
Proactive press relations management
Development and updating of targeted media lists
Organization of press campaigns
Coordination of interviews and media opportunities
Media preparation and training
Media training for your spokespeople
Interview preparation (press, radio, TV)
Media crisis simulation
Measurement and optimization
Customized media monitoring
Qualitative and quantitative analysis of press coverage
Recommendations for optimizing your media strategy
“Lawrence was faced with a major challenge: how to create employee and manager commitment to a program that was only met with resistance or indifference, in a critical context?
Lawrence far exceeded expectations, developing a plan, implementing relevant actions and activities that showcased her sense of creativity and innovation.
She was able to rally people from diverse backgrounds and interests around a common vision for success. What's more, the method she developed became a benchmark for other departments, who came to learn from her and copy the formula for their own employees.
In the critical periods that Series C was going through, I was able to observe the calm and control Lawrence demonstrated, in the face of unforeseen events and last-minute changes where she had to take significant action under tight deadlines.”
“We have the great pleasure of having Lawrence as part of our Les Talents M community, and I've been impressed by the way Lawrence sets in motion the most relevant actions to achieve tangible results.
In a short space of time, she was able to arouse the interest of journalists in one of our initiatives, co-created within Les Talents M and close to our hearts - this enabled us to raise the profile of and help the local businesses that were the focus of this initiative.
A big thank you to Lawrence for his time and expertise - that's how we recognize great professionals, they're not afraid to give up their time for the right causes and they do what it takes to get the results. Bravo and thanks again Lawrence.”
“Lawrence assisted with PR for the inaugural WaiHacakathon USA 2021. Her expertise, knowledge, and ability to connect with the project in a short space of time was astounding!!
Lawrence ensured that she understood the project inside out and with that knowledge she helped us to develop a media kit, media plan, and provided many resources to further our efforts.
One delightful aspect of working with Lawrence is that she also educates her clients while getting the job done.She is super efficient and is focussed on completing the PR goals and following through. I look forward to working with Lawrence on future projects.”
“I had the pleasure of working with Lawrence on a book launch project. Lawrence has a profile that perfectly combines know-how and savoir-être.
In fact, in addition to having extensive experience in communications and an outstanding strategic mind, she is pleasant to work with, has a high level of listening skills, is generous with her time, and knows well how to ask pertinent questions pushing the limits of strategic thinking.
I recommend Lawrence's services without hesitation.”
Our approach
Successful media relations
- We really listen : Your story is unique, and it’s by listening carefully that we can best tell it.
- We think strategy : Every action is part of a larger vision of your success.
- We tell with passion : We create captivating narratives that resonate with journalists and your target audiences.
- We cultivate authenticity : The best relationships are based on trust and transparency.
Ready to have your voice heard in the media?
Discover how our media relations expertise can amplify your message, reinforce your credibility and propel your brand into the spotlight.