Podcast on ethics in public relations: a decisive topic for the practice of socially responsible marketing
As part of the content series on socially responsible marketing, co-produced with Les Talents M, this podcast, fascinating in many ways, focuses on ethics in public relations. The round table is hosted by two renowned specialists, Lawrence Esso and Flavie Halais, who compare their respective levels of experience and practice on this fundamental theme.
Ethics in public relations
Today, ethics in public relations can be seen as one of the pillars that puts the professionalism of practices back into perspective, and the need for transparency and social responsibility. Lawrence Esso, public relations consultant and CEO of Kelart Communications, shows that public relations is not a brand-building exercise, not for a second. For her, PR is about building trust. Cumulating over 15 years in the aeronautics and multimedia entertainment sectors, she brings a strategic and convincing vision to this debate.
A stimulating debate
Opposite her, Flavie Halais, journalist and CEO of Delfina, brings a counterpoint vision. Her professional experience with titles such as WIRED or The Guardian, again as a consultant, can be linked to her passion for brand and audience engagement research. Together, they question the impact of new technologies on ethics, artificial intelligence as an ethical as well as a financial issue, and at the heart of professional practice, that of making practices accountable and promoting the issues carried in the values of commerce, of mission specialization.
Kelart Communications, a partner of choice
This podcast perfectly illustrates Lawrence Esso’s commitment to promoting ethical values in public relations. As founder of Kelart Communications, she supports companies in the creative and new technology industries in developing innovative and responsible communications strategies.