Navigate the evolving technological ecosystem with confidence
Advances in artificial intelligence and other new technologies are constantly redefining the rules of the game. Your success depends on your ability to manage technological risks and communicate effectively with your stakeholders. At Kelart, we speak your language and guide you through the complexities of AI, robotics, big data, augmented and virtual reality, and the Internet of Things (IoT).
Facing technological challenges
Do you have a plan for dealing with a potential technological crisis?
Do your stakeholders support your innovations?
How do you ensure the adoption and acceptability of your new technologies?
Are you prepared for emerging ethical and regulatory issues?
In either case, our team can help.
Our PR Tech approach: Two strategic axes
- Technology crisis management:
- Anticipate and control
- Prevent and prepare for technology-specific crises
- React quickly and effectively in the event of an incident
- Restore trust and preserve reputation
- Adoption and acceptability:
- Engage and innovate
- Communication strategies to encourage the adoption of new technologies
- Stakeholder engagement to overcome resistance
- Popularizing and clarifying complex innovations
Our personalized PR Tech support
Technological crisis prevention and management
Drawing up prevention and emergency plans
Training teams in technological issues
Crisis management for cybersecurity, data breaches and ethical controversies
Crisis communication adapted to digital channels
Media and technology monitoring
Adoption and acceptance strategies
Development of targeted communication plans
Creation of popular, accessible content
Engaging internal and external stakeholders
Managing public perception of technological innovations
Specialized communication
Drafting clear messages on technological subjects
Preparation of issue-specific spokespeople
Relations with technology media
“Lawrence was faced with a major challenge: how to create employee and manager commitment to a program that was only met with resistance or indifference, in a critical context?
Lawrence far exceeded expectations, developing a plan, implementing relevant actions and activities that showcased her sense of creativity and innovation.
She was able to rally people from diverse backgrounds and interests around a common vision for success. What's more, the method she developed became a benchmark for other departments, who came to learn from her and copy the formula for their own employees.
In the critical periods that Series C was going through, I was able to observe the calm and control Lawrence demonstrated, in the face of unforeseen events and last-minute changes where she had to take significant action under tight deadlines.”
“We have the great pleasure of having Lawrence as part of our Les Talents M community, and I've been impressed by the way Lawrence sets in motion the most relevant actions to achieve tangible results.
In a short space of time, she was able to arouse the interest of journalists in one of our initiatives, co-created within Les Talents M and close to our hearts - this enabled us to raise the profile of and help the local businesses that were the focus of this initiative.
A big thank you to Lawrence for his time and expertise - that's how we recognize great professionals, they're not afraid to give up their time for the right causes and they do what it takes to get the results. Bravo and thanks again Lawrence.”
“Lawrence assisted with PR for the inaugural WaiHacakathon USA 2021. Her expertise, knowledge, and ability to connect with the project in a short space of time was astounding!!
Lawrence ensured that she understood the project inside out and with that knowledge she helped us to develop a media kit, media plan, and provided many resources to further our efforts.
One delightful aspect of working with Lawrence is that she also educates her clients while getting the job done.She is super efficient and is focussed on completing the PR goals and following through. I look forward to working with Lawrence on future projects.”
“I had the pleasure of working with Lawrence on a book launch project. Lawrence has a profile that perfectly combines know-how and savoir-être.
In fact, in addition to having extensive experience in communications and an outstanding strategic mind, she is pleasant to work with, has a high level of listening skills, is generous with her time, and knows well how to ask pertinent questions pushing the limits of strategic thinking.
I recommend Lawrence's services without hesitation.”
Our expertise
Our expertise covers a wide range of critical situations
- Artificial intelligence and ethics
- Cybersecurity and data protection
- Adoption of new technologies in the workplace
- Societal implications of technological innovations
Propel your innovation through strategic communication
Find out how our Tech PR approach can help you navigate the ever-changing technology landscape, effectively manage risk and drive adoption of your innovations.